3 Tried and Tested Link Building Strategies for you to try in 2022

Every business owner is aware of the fact that generating leads for the business is not an easy task. It can get pretty tough, especially when you are totally new at this. And the same applies to the online world. How?

You inaugurated your business, built an amazing website but then what? You did absolutely nothing. Will that keep you sustained in the online world? Absolutely not!

You need to keep working on your website and make some concrete plans to generate some quality leads. And that’s where link building strategies can help you with.

But what exactly is link building, and how can it help you sustain in the online world? Take it this way; It is one of the best methods to generate your online credibility. It not only provides referral traffic but also improves the DA (Domain Authority) of your website. You know that’s really important. Right?

So, if you are confused about what to do to build your online leads, here are some tried and tested ways to help you with it.

Let’s begin!

Use Unlinked Mentions

Not many people know this, but online unlinked mentions of your brand are turning out to be a massive opportunity for backlinking acquisition. And that boosts the search engine ranking of the website. It means that if you get the websites to attach your hyperlink without mentioning your brand, the traffic that will be generated will definitely be the one. The audience would actually be interested in your product or services and have a higher conversion rate. Wasn’t that you wanted all along?

Review the websites you are linking to.

This is the most crucial step that many business owners forget to take. You need to build online leads, yes. But that doesn’t mean that you associate yourself with every other website on the search engine. 

There is an old phrase that says, “Always focus on quality and not the quantity.” And that applies here too. Make sure that you read more about the result-driven SEO strategies for 2022. You’ll know why you need to build quality leads and why you need to check the authority of the one that you link yourself to. This way, you’ll also build the leads that actually work to improve your search engine rankings. That’s what really matters. Right?

Hit a refresh button.

Despite being the best online content, it has an expiration date. That’s the harsh reality of the online world. You might see a spike after hitting that “publish” button and then Nada! And that’s why Google announced in 2011 that you need to freshen up your older content by linking it to the new ones. However, many SEO strategies can be utilized to achieve the desired results. One of which is that you can always reach out to the other websites that can help you publish your older content by adding an element of freshness to it. And that’s how you start climbing the rankings again. Woah!

Wrapping Up!

Remember, don’t underestimate the power of good content. It’s the one thing that will redirect your audience to you. And link building is the way to reach out to them.

Now that you know what link building is, you can use it in favor of your business website. Use the tricks mentioned above, and your business will never fall behind!


I am a Digital Marketing Professional with 5+ years of experience in SEO/SEM/SMM/PPC for various brands and online businesses. I have extensive experience in developing, leading, and delivering high-profile, multiple-channel campaigns and digital transformation. Also, I have expertise in B2B Lead Generation.

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